Penny Lane / 3.9% ABV / Session IPA / Our signature beer. Huge tropical fruit aroma with mosaic hops at the fore, and a biscuit malt base with a low abv. Perfect with food or on its own. / Suitable for Vegans / Ingredients: barley malt, hops (allergens printed in bold)
The Penny Lane Pale Story
When we first set Mad Hatter up, back in 2013, I was heavily pregnant and would waddle to the local shop (Londis: Rimmers of Penny Lane) to top up our gas and electric meter. We lived in a freezing cold slum of a house and it was so nice to go to the shop and chat to Joe and his dad Colin. Joe works for the Echo now, but at the time, he was deciding what to do next, and wondering if he wanted to go into the family business* and he’d asked Colin if he could try an experiment and see if craft beers would sell. Colin was really sceptical, but being a nice guy, and wanting to see if Joe had what it took, he agreed. When we produced our first beers, Londis / Rimmers were the first bottle shop to stock us. And we made Penny Lane Pale as a result of a chat we had about how Penny Lane is an iconic place. All the craft beers sold really well, and Londis/Rimmers of Penny Lane is one of the best places to buy craft beer in the city, and certainly the best place to buy ours: the fullest range, and all refrigerated.
*the Rimmer’s have had the shop on Penny Lane for three generations and although it’s a Londis, it is independent: being a Londis just means you can buy certain products cheaper.
Toxteth IPA / 6.5% ABV / Classic IPA / A big fresh IPA with simcoe hops at the fore. Brewed because we should all demand the impossible / Suitable for Vegans / Ingredients: barley malt, hops (allergens printed in bold)
The Toxteth IPA Story
2018 is the 50th anniversary of the May ‘68 revolution in Paris, where students, workers and academics came together to protest, and attempt to overthrow, capitalism. The thought of this revolution was very much in my mind back in 2013 as I was finishing my PhD, which was about the impossible real of communism and how it is only through the coming into being of this alternative, impossible, reality that we could hope to save nature. There are lots of caveats around my embrace of the Toxteth riots, but the uprising of the proletariat and of the black and ethnic community against Thatcher’s conservatism contains a seed of hope: it points towards the possibility of another reality. And the kernel of this truth – that there is another alternative – is something that is very present in Liverpool, and the reason I love it so much.
Lick Face / 4% ABV / have you ever wondered what it’s like to have your face licked by a beer? Now you can find out! This pale ale is light, quaffable and moreish / suitable for vegans / ingredients: barley malt, hops
The Lick Face Story
The thought for this beer came on our first holiday after setting up the brewery, back in 2015. We met a licky dog, and we called him Lick Face. We think he was a bit lonely, but we petted him every morning and night. And I think he was happy to know us. Our friends we went with went back the next year, and he was still there, and still licky. I also like to lick my friends faces when I’ve had a few beers, and I like to think that this beer is like a nice friendly lick on your face.
Tzatziki Sour / 4.2% ABV / Cucumber & Mint Kettle Sour / kick back and relax with this drink of the Gods. Made using greek yoghurt to sour, with added cucumber and mint. Yamas! / Ingredients: yoghurt, barley malt, wheat, oats, hops, cucumber
The Tzatziki Sour Story
We got really into brewing kettle sours early on. Partly because at the time the ‘hop wars’ were raging, and we were unable to reliably source hops because we were so tiny (we were brewing on a 240 litre kit). Gaz was making some pretty amazing lactobacillus sours by culturing the lactobacillus from the grain, including Manchester Tart and Liverpool Tart, and thinking a lot about sour goodness. We then got a bigger kit and employed Paul (now at Four Pure) to brew for us. Conversations with Hawkshead about yoghurty sour goodness happened and we made . He went on holiday to an idyllic Greek island and ate lots of Tzatziki and the inspiration struck him to put cucumber and mint into a yoghurt sour beer. Yamas!